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Eli Jones Real Estate Photographer Pro

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The Ultimate Guide to Real Estate Photography!

100+ VALUE PACKED VIDEO TUTORIALS

This course is my “business in a box” and covers everything I did to start and grow my real estate photography company to 16 staff and 1M+ in yearly revenue in less than 4 years. I cover topics ranging from presets, software, camera gear, editing, and shooting to business principles, customer service, and systems. This course is designed to be the only resource you will need to build a thriving real estate photography business. Regardless of whether you want to be a fully booked single photographer, or scale and hire like I did, this course will provide you the blueprint and answers that you are looking for!

COURSE CURRICULUM

Intro

  • WELCOME!! [WATCH FIRST] (3:31)
  • PASSWORD FOR PRIVATE FACEBOOK GROUP & TEXTING PLATFORM (0:59)
  • WEEKLY Q&A WITH ELI & TEAM (0:45)
  • DON’T GET OVERWHELMED 🙂 (4:12)

The Business

  • 1.1 REAL ESTATE INDUSTRY STRUCTURE AND TERMS (4:47)
  • 1.2 REAL ESTATE MEDIA SERVICES & PRICING (5:58)
  • 1.3 STATS | WHERE OUR REVENUE COMES FROM (1:54)
  • 1.4 THE STARBUCKS EFFECT | PRODUCT-MARKET FIT(2:04)
  • 1.5 STATS | THE 100K/YEAR BREAKDOWN(3:27)
  • 1.6 OUR SECRET WEAPON | CUSTOMER SERVICE
  • 1.7 TWO REASONS WE DON’T USE CONTRACTS (1:31)
  • 1.8 TURN-AROUND TIME (1:23)
  • 1.9 SOLE PROPRIETORSHIP VS. LLC (3:47)
  • 1.10 BUSINESS NAME AND TAXES (2:08)
  • 1.11 COLLECTING AND PAYING SALES TAX
  • 1.12 WHAT ACTUALLY SELLS THE HOUSE | DON’T MAKE THIS MISTAKE! (2:21)
  • 1.13 SALES 1 | HOW TO GET YOUR FIRST 10+ CLIENTS EASILY (3:45)
  • 1.14 SALES 2 | HOW TO TURBOCHARGE YOUR GROWTH (3:05)
  • 1.14.5 SALES 2.5 | BROKERAGE PRESENTATIONS (5:55)
  • 1.16 CUSTOMER SERVICE CASE STUDY | #1 (2:53)
  • 1.17 CUSTOMER SERVICE CASE STUDY | #2 (5:38)
  • 1.18 CUSTOMER SERVICE CASE STUDY | #3 (2:38)
  • 1.19 CUSTOMER SERVICE CASE STUDY | #4 (1:18)
  • 1.20 OUTSOURCING EDITING | HOW WE DO IT & WHAT WE HAVE LEARNED (3:22)
  • 1.21 DRESS CODE (1:34)
  • 1.22 PART 107 TEST (FAA DRONE TEST) (4:15)
  • 1.23 SPENDING YOUR MONEY WHERE IT COUNTS
  • 1.24 HOW TO GET SUPRA LOCKBOX ACCESS (1:43)
  • 1.25 CUSTOMER SERVICE INTERJECTIONS (2:07)
  • 1.26 WE RAISED OUR PRICES HERE’S WHAT HAPPENED (5:24)
  • BONUS: “BUSINESS THOUGHTS” FROM MEMBERS FACEBOOK GROUP

The Systems

  • 2.1 ORGANIZATION = SCALABILITY (3:02)
  • 2.2 WEBSITE HOSTING AND BUILDING(5:43)
  • 2.3 COMPANY EMAILS(3:36)
  • 2.4 INVOICING/SCHEDULING/DELIVERY ALL-IN-ONE SYSTEM(3:11)
  • 2.5 AGENT CUSTOMIZATION(2:39)
  • 2.6 PAYMENT PROCESSING / SALES METRICS(1:20)
  • 2.7 HOW TO KEEP TRACK OF INCOME & EXPENSES (CALCULATING PROFIT)(3:46)

The Product Photos

  • 3.1 EQUIPMENT WE RECOMMEND(5:45)
  • 3.2 CAMERA SETTINGS(8:53)
  • 3.3 5 MUST KNOW COMPOSITION TIPS(7:05)
  • 3.4 MUST MOVE LIST DON’T LET THESE MAKE IT IN YOUR SHOTS
  • 3.5 FULL SHOOT 1 | INTERIOR(18:24)
  • 3.6 FULL SHOOT 1 | EXTERIOR(20:54)
  • 3.7 SHOULD YOU OFFER HIGH END OR STANDARD EDITING?(3:54)
  • 3.8 SOFTWARE & HOW TO INSTALL OUR PRESETS(5:07)
  • 3.9 SOFTWARE & HOW TO INSTALL OUR PRESETS (PC)(4:20)
  • 3.10 HOW TO MAKE A CUSTOM LENS PRESET(3:06)
  • 3.11 STANDARD EDITING WORKFLOW(17:26)
  • 3.12 HIGH END EDITING WORKFLOW(5:15)
  • 3.13 PHOTO SHOOT | HOUSE 2(11:44)
  • 3.14 FULL EDIT | HOUSE 2(18:51)
  • 3.15 PHOTO SHOOT | HOUSE 3(27:11)
  • 3.16 FULL EDIT | HOUSE 3(25:35)
  • 3.17 DRONES & DRONE CAMERA SETTINGS(3:51)
  • 3.18 DRONE PHOTO SHOOT(5:17)
  • 3.19 DRONE PHOTO EDIT(6:27)
  • 3.20 TWILIGHT SHOOT | HOUSE 1(12:24)
  • 3.21 TWILIGHT EDIT | HOUSE 1(12:53)
  • 3.22 HOW TO “SHOOT” & EDIT VIRTUAL TWILIGHTS(1:18)
  • 3.23 HDR BLENDING ISSUES
  • 3.24 HDR “GHOST” REMOVAL
  • 3.25 TV REPLACEMENT MADE EASY(2:31)
  • 3.26 OBJECT REMOVAL MADE EASY(8:42)
  • 3.27 SKY REPLACEMENT MADE EASY(5:19)
  • 3.28 GRASS GREENING MADE EASY(5:17)
  • 3.29 VIRTUAL STAGING MADE EASY(1:42)
  • 3.30 DRIVEWAY CLEANUP MADE EASY(3:15)
  • 3.31 FLOOR PLANS MADE EASY(1:54)
  • 3.32 BONUS SERIVCE: ROOM MEASUREMENTS(1:03)
  • 3.33 LIVE PHOTO CRITIQUES FROM FACEBOOK(210:33)

The Product Videos

  • 4.1 EQUIPMENT | WHAT WE USE AT NORMAN & YOUNG(4:08)
  • 4.2 CAMERA SETTINGS | VIDEO(3:23)
  • 4.2.5 SPECIFIC SETTINGS FOR SONY A73 (OPTIONAL & MORE ADVANCED)(5:07)
  • 4.3 FULL VIDEO SHOOT | HOUSE 1(24:56)
  • 4.4 30 MINUTE EDIT (PART 1) | PROJECT CREATION & CLIP SELECTION(11:54)
  • 4.5 30 MINUTE EDIT (PART 2) | ADDING MUSIC & EDITING TO THAT MUSIC(19:09)
  • 4.6 30 MINUTE EDIT (PART 3) | COLOR CORRECTING & FINALIZING FOR EXPORT(12:01)
  • 4.7 ROYALTY FREE MUSIC FOR YOUR VIDEOS(0:52)
  • 4.8 DELIVERING AND HOSTING VIDEOS(4:09)
  • 4.9 BALANCING THE DJI RONIN S(5:11)
  • 4.10 RONIN S SETTINGS

The Product 3D Tours

  • 5.1 SOFTWARE & ACCOUNT SETUP(4:02)
  • 5.2 3D TOUR EQUIPMENT NEEDED(4:04)
  • 5.3 HOW TO SCAN A HOUSE(10:19)
  • 5.4 3D TOUR POST PROCESSING(2:38)
  • 5.5 BONUS | 3D “DOLL HOUSE” FLOOR PLAN(2:11)
  • 5.6 3D TOUR CRITIQUES(12:20)
  • 5.7 BONUS: SPECIAL PRICING FOR BUILDERS, HOME STAGERS, CONTRACTORS & MULTIFAMILY(2:47)

Scaling Up | From Just Me to 15+

  • 6.1 SCALING IS A DECISION, NOT A DEFINITE PATH (WATCH BEFORE THE REST OF THE SCALING VIDEOS)(4:53)
  • 6.2 WHAT IT MEANS TO BE AN “OWNER”(3:24)
  • 6.3 STAFF BREAKDOWN | WHO WE HAVE & WHAT THEY DO(3:49)
  • 6.4 WHEN TO HIRE YOUR FIRST EMPLOYEE & WHAT THEY SHOULD DO(4:48)
  • 6.5 HOW WE FIND, INTERVIEW & HIRE PHOTOGRAPHERS(5:28)
  • 6.6 EMPLOYEE COMPENSATION & HOW WE PAY(5:12)
  • 6.7 NON-COMPETE/NDA AGREEMENTS | HOW WE AVOID TRAINING OUR NEXT COMPETITOR(2:59)
  • 6.8 HOW WE TRAIN EMPLOYEES TO MAINTAIN COMPANY STANDARDS & QUALITY(4:34)
  • 6.9 THE NORMAN & YOUNG MERIT SYSTEM | OUR MODERN ITERATION OF AN OLD HR SYSTEM(4:23)
  • 6.10 MANAGING SEASONAL REVENUE FLUCTUATION(1:37)
  • 6.11 NORMAN & YOUNG OFFICE TOUR (NOT CRITICAL TO SCALING, MORE FOR THOSE OF YOU WHO LIKE THE BEHIND THE SCENES(6:48)
  • 6.12 INTERNAL TEAM COMMUNICATION SOFTWARE(4:22)

Case Studies

  • BRONSON CARMICHAEL (Carmichael Photo & Video) | FROM 0 TO 12K/MO IN LESS THAN 12 MONTHS(24:51)
  • CAM VANKERKHOVE (ROCin3D) | FROM 0 TO 16.9K/MO IN 12 MONTHS(26:50)
  • DUSTIN & KARISSA (Prized Images Real Estate Photography) | USING SOCIAL MEDIA TO FIND SUCCESS(36:40)

Downloads/Bonuses/Discounts

  • LIST: OUR FULL RECOMMENDED GEAR LIST
  • DOWNLOAD: HDR PRESETS
  • DOWNLOAD: LIGHTROOM PRESETS
  • DOWNLOAD: HOME PREP CHECKLIST FOR SELLERS/AGENTS
  • DOWNLOAD: RECOMMENDED MINIMUM SHOT LIST FOR A 36 PHOTO PACKAGE
  • DOWNLOAD: SIMPLE ACCOUNTING SPREADSHEET
  • DOWNLOAD: NORMAN & YOUNG POINTS HR SYSTEM TEMPLATE
  • DOWNLOAD: VIRTUAL STAGING CATALOG
  • DOWNLOAD: ROOM MEASUREMENTS REPORT TEMPLATE
  • DOWNLOAD: RAW PHOTOS FROM HOUSES 1-3
  • DOWNLOAD: RAW VIDEO FROM HOUSE 2
  • DOWNLOAD: RAW TWILIGHT PHOTOS | HOUSES 1-2
  • DOWNLOAD: RAW DRONE PHOTOS
  • DISCOUNT: HDR SOFTWARE DISCOUNT
  • DISCOUNT: ARTLIST 2 MONTHS FREE
  • DISCOUNT: OUTSOURCING VOLUME RATES
  • BONUS: USE OUR WEBSITE
  • BONUS: GET 200 WHEN YOU SIGN UP FOR GUSTO AND RUN YOUR FIRST PAYROLL
  • SAMPLE TERMS OF SERVICE (NEEDED FOR FULL FRAME)
  • WANT TO BECOME A BETTER VIDEOGRAPHER?
  • LOVE THIS COURSE AND WANT TO RECOMMEND IT TO OTHERS? GET A 25% AFFILIATE COMMISSION!

What’s Next?

  • RECOMMENDED READING LIST
  • DISCOUNT: HEADSHOT PHOTOGRAPHER PRO (14:50)
  • DISCOUNT: BUSINESS & FINANCE PRO FOR PHOTOGRAPHERS

Sales Page: _https://courses.itselijones.com/p/course